Every feature, built around one idea: the CRM should do the work.
Naya CRM combines the visual pipeline your team already understands with an AI teammate that researches, writes, scores, chases and closes — under human approval, always.
Naya, your AI Chief of Staff
Naya researches every new lead, writes the first-touch email in your brand voice, summarises calls and tells each rep what to do next — then waits for approval before anything leaves the building.
- Lead research briefs
- Persona-tailored drafts
- Voice notes & transcription
- Next-best-action queue
A pipeline your team actually reads
A horizontal Kanban board from New Lead to Closed Won, with drag-and-drop, colour-coded stages, mobile swipe and a full audit trail of every move.
- Six-stage default pipeline
- Drag-and-drop with audit log
- Heat-sorted board view
- Lead side-drawer workspace
Multi-thread the buying committee
Naya, Appetite Technology's proprietary AI, works with several partner data providers to find the CEO, CTO and VP behind a company, then writes a different email for each persona.
- 3-provider enrichment chain
- Contact roles & seniority
- Persona sequences
- Deduped contact records
Predictive scoring & inbox triage
Every open, click, reply and meeting feeds a decaying heat score. Hot leads rise to the top of the board with a red flame, cold ones stop stealing attention.
- Weighted signal engine
- Open & click tracking
- Triage inbox
- Heat-sorted Kanban
The final mile — close without leaving the board
Move a card to Verbal Agreement and Naya drafts the MSA, generates a Paystack payment link and sends a signature request. Countersigned deals advance themselves.
- AI-drafted agreements
- Public signing page
- Paystack payment links
- Deposit status on the card
Migration without the drama
Bring across your old CRM from a SQL dump, CSV or XLSX. Dry-run first, review a row-by-row validation report, then import — and roll the whole thing back if it isn't right.
- SQL / CSV / XLSX import
- Smart column mapping
- Dry-run & error log
- One-click rollback
And everything else you'd expect
Team Hub
Slack-style real-time internal chat with AI media summaries.
Knowledge base
Upload docs and Naya answers from your own material via RAG.
Naya Miner
Scheduled prospecting hunts that inject fresh qualified leads.
Social agent
Daily research turned into platform-specific drafts, scheduled via Metricool.
Meetings
Zoom and Google Meet sync with transcripts and AI summaries.
Telecom
WhatsApp through Meta, SMS through WinSMS, plus AI voice calling.
Calendar
Two-way Google Calendar sync per user, securely connected.
4-tier RBAC
Admin, Dev, Manager and BDR dashboards with approval queues.
Conversation DNA
Per-brand master prompt, proof points, voice and reference sequences. Naya writes every message in that brand's voice: hook, body, one ask.
Booking page
“Book a call” lands on your own branded booking page. Zoom meeting, calendar invite and confirmation create themselves.
Automated sequences
Switch the drip on per campaign. Touches go out on schedule in working hours and stop the moment they reply.
Research approvals
Naya proposes, people approve. Wrong matches get flagged and never come back; discovered neighbours wait for a human.
See it against your own pipeline
Tell us about your team and pick a time, and we'll migrate your existing CRM with you.